Identifies the drivers, classifies the structures, examines the governance systems and estimates the relative economic costs and benefits of various identity‐preserved production and marketing (IPPM) systems that have evolved in the Canadian canola industry. The systems vary significantly,...

Purpose – The paper aims to examine how the theory of institutional economics is used to analyze and explain how the canola industry has developed and changed over the past 30 years, in order to highlight the important role of extra‐market institutions in innovation processes....