Collin, Jari; Eloranta, Eero; Holmström, Jan - In: Supply Chain Management: An International Journal 14 (2009) 6, pp. 411-417
Purpose – This paper aims to present an approach that two leading supply chain companies have used to identify and design alternative supply chain solutions according to their customers' demand chains. Design/methodology/approach – The paper describes industry best practice. Findings – The...