The 'attitude-behaviour gap' or 'values-action gap' is where 30% of consumers report that they are very concerned about environmental issues but they are struggling to translate this into purchases. For example, the market share for ethical foods remains at 5 per cent of sales. This paper...

Fair trade has never been more popular, with worldwide sales soaring. This editorial to the special issue of Sustainable Development on 'Fair trade, business and sustainable development' introduces the topic and papers within the special issue. It discusses the success of the 'fairtrade' brand...