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Sustainable marketing, branding, and reputation management : strategies for a greener future
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
24
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
17
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
16
Marketing und Sales Automation : Grundlagen - Tools - Umsetzung ; Alles, was Sie wissen müssen
15
Does marketing need reform? : fresh perspectives on the future
13
Political marketing in the United States
13
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
12
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
12
Marketing and the common good : essays from Notre Dame on societal impact
12
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
12
The Routledge companion to marketing and feminism
12
The SAGE handbook of marketing ethics
12
Critical perspectives on diversity, equity, and inclusion in marketing
11
Building corporate identity, image and reputation in the digital era
10
Marketing in the emerging markets of Islamic countries
10
Entrepreneurship marketing : principles and practice of SME marketing
9
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
9
Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
9
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
9
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
8
Research at the marketing-entrepreneurship interface
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
History of marketing thought ; Volume 3
7
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
7
Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
7
Marketing strategy organization and implementation
7
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
7
Sustainable Marketing Management : Grundlagen und Cases
7
The connected customer : the changing nature of consumer and business markets
7
The marketing : accounting interface
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Changing the course of marketing : alternative paradigms for widening marketing theory
6
Developing relationships, personalization, and data herald in marketing 5.0
6
E-marketing ; Vol. 2
6
Evolving and emerging issues in marketing strategy
6
Inside marketing : practices, ideologies, devices
6
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
6
Reconnecting marketing to markets
6
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1
Reverse logistics and
marketing
as tools for sustainability
Lara-Guillén, Jorge
;
Jiménez-Zarco, Ana Isabel
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 17-51)
.
2023
Persistent link: https://www.econbiz.de/10014414169
Saved in:
2
Sustainability
marketing
in emerging markets : the case of Uganda
Katono, Isaac Wasswa
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 93-116)
.
2023
Persistent link: https://www.econbiz.de/10014414194
Saved in:
3
Sustainable
marketing
in emerging markets : how to market sustainable products in emerging markets
Chokera, Fainos
;
Edward, Mudzimba
;
Dube, Mercy
;
Hungwe, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 117-143)
.
2023
Persistent link: https://www.econbiz.de/10014414197
Saved in:
4
Sustainable
marketing
communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
Saved in:
5
Green
marketing
, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
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6
Social media
marketing
challenges and new directions post COVID-19
Masengu, Reason
;
Ruzive, Benson
;
Muchenje, Chenjerai
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 277-294)
.
2023
Persistent link: https://www.econbiz.de/10014414235
Saved in:
7
The role of digital
marketing
in sustainable
marketing
: using digital channels to raise awareness and promote sustainable products and services
Dube, Mercy
;
Tshuma, Sinothando
;
Mawere, Rukudzo Alyson
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 295-309)
.
2023
Persistent link: https://www.econbiz.de/10014414240
Saved in:
8
Sustainable
marketing
in e-commerce : strategies for environmental impact reduction
Singha, Surjit
;
Singha, Ranjit
;
Rebeka, Sreethi P.
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 444-464)
.
2023
Persistent link: https://www.econbiz.de/10014414287
Saved in:
9
Exploitation of trademarks by churches : case study on sustainable
marketing
, branding, and reputation management
Nobiri, Lionel Washington
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 485-505)
.
2023
Persistent link: https://www.econbiz.de/10014414303
Saved in:
10
Did COVID-19 support sustainable
marketing
? : modelling the enablers of e-commerce - online shopping in the pandemic
Sharma, Meenakshi
;
Painuly, Pramod Kumar
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 522-537)
.
2023
Persistent link: https://www.econbiz.de/10014414310
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