In light of significant advancements in both theoretical and practical aspects of technopreneurship, supported by empirical research, there remains an unexplored area within the academic domain pertaining to the impact of perceived parents' entrepreneurial passion towards a career in...

The study examines sustainable digital transformation aspects, comprehensively unpack their nature and implications to digital marketing firms' ambidexterity. Sustainable digital transformation building blocks are discussed in detail. It further identifies and delineates sustainable growth...

The purpose of the study is to analyse how green reverse logistics technology impacts agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage. Systematic literature review and meta-analytical methodology was adopted to execute the current...

Zimbabwe is blessed with tourist attractions that draw visitors from all over the world. However, there are no quantitative models available for tourism stakeholders to utilize in decision-making and planning. The country is experiencing foreign currency shortages, which may be alleviated if the...

Despite noteworthy advancement of theoretical and practical knowledge of social media eWord-of-Mouth with evidence from prior empirical research, the influences consumers' purchase intentions of commercialised indigenous fruits products in fast moving consumer goods retailers remains unexplored...