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~isPartOf:"TOP: An Official Journal of the Spanish Society of Statistics and Operations Research"
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TOP: An Official Journal of the Spanish Society of Statistics and Operations Research
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Advertising coordination games of a manufacturer and a retailer while introducing a new product
Buratto, Alessandra
;
Grosset, Luca
;
Viscolani, Bruno
- In:
TOP: An Official Journal of the Spanish Society of …
15
(
2007
)
2
,
pp. 307-321
Persistent link: https://www.econbiz.de/10005598398
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2
Advertising for a new product introduction: A stochastic approach
Grosset, Luca
;
Viscolani, Bruno
- In:
TOP: An Official Journal of the Spanish Society of …
12
(
2004
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10005371454
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