Purpose: This paper aims to consider why creative problem-solving techniques may not always produce useful results and sets out to explain why this might be and what steps should be taken to avoid it happening. The paper provides an understanding of how different creative problem-solving...

The article examines how customer needs are represented within the training evaluation framework of an organisation. The authors assert that meeting customer needs on time, every time, is a route to achieving and sustaining competitive advantage, and training is a tool that organisations should...