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Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: The journal of product & brand management 24 (2015) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
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Digital social capital and performance of initial coin offerings
Perez, Charles; Sokolova, Karina; Konate, Malick - In: Technological forecasting & social change : an … 152 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012234600
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Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E. - In: The journal of product & brand management 23 (2014) 7, pp. 572-580
Persistent link: https://www.econbiz.de/10010467440
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Digital inbound marketing : measuring the economic performance of grocery e-commerce in Europe and the USA
Erdmann, Anett; Ponzoa, José M. - In: Technological forecasting & social change : an … 162 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012665481
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The digital transformation of business : towards the datafication of the relationship with customers
Fernández-Rovira, Cristina; Álvarez Valdés, Jesús; … - In: Technological forecasting & social change : an … 162 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012665507
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The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony; Stavros, Constantino; Dobele, Angela R. - In: The journal of product & brand management 32 (2023) 8, pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
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As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina; Turunen, Linda Lisa Maria - In: The journal of product & brand management 25 (2016) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola; Sicilla, María; Lopez, Manuela - In: The journal of product & brand management 24 (2015) 6, pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
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Exploring the intention to continue using social networking sites : the case of Facebook
Chang, Chia-Chin; Hung, Shiu-Wan; Cheng, Min-Jhih; Wu, … - In: Technological forecasting & social change : an … 95 (2015), pp. 48-56
Persistent link: https://www.econbiz.de/10011474519