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Technological forecasting & social change : an international journal
Journal of advertising research
232
International journal of advertising : the review of marketing communications
192
International journal of advertising : the quarterly review of marketing communications
187
Journal of business research : JBR
187
Journal of advertising : official publication of the American Academy of Advertising
179
Journal of advertising
157
Journal of marketing communications
148
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Journal of promotion management : JPM
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
84
Journal of marketing
77
European journal of operational research : EJOR
70
Journal of historical research in marketing
70
European journal of marketing : EJM
67
Journal of promotion management : innovations in planning and applied research
66
Journal of retailing and consumer services
66
Journal of marketing research : JMR
63
International journal of internet marketing and advertising : IJIMA
61
Psychology & marketing
60
SpringerLink / Bücher
58
NBER working paper series
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
International journal of industrial organization
55
Jahrbuch der Absatz- und Verbrauchsforschung
55
Journal of current issues and research in advertising : JCIRA
52
Health marketing quarterly
49
Young consumers : insight and ideas for responsible marketers
47
Journal of current issues and research in advertising
46
NBER Working Paper
46
Marketing : ZFP ; journal of research and management
44
Working paper / National Bureau of Economic Research, Inc.
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
35
CESifo working papers
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
33
Journal of global marketing
32
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ECONIS (ZBW)
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Understanding player behavior in online games : the role of gender
Liu, Chuang-Chun
- In:
Technological forecasting & social change : an …
111
(
2016
),
pp. 265-274
Persistent link: https://www.econbiz.de/10011611290
Saved in:
2
Cyber-mavens and online flow experiences : evidence from virtual worlds
Barnes, Stuart J.
;
Pressey, Andrew D.
- In:
Technological forecasting & social change : an …
111
(
2016
),
pp. 285-296
Persistent link: https://www.econbiz.de/10011611963
Saved in:
3
The determinants of network effects : evidence from online games business ecosystems
Rong, Ke
;
Ren, Qun
;
Shi, Xianwei
- In:
Technological forecasting & social change : an …
134
(
2018
),
pp. 45-60
Persistent link: https://www.econbiz.de/10011960763
Saved in:
4
New market development of platform ecosystems : a case study of the Nintendo Wii
Inoue, Yuki
;
Tsujimoto, Masaharu
- In:
Technological forecasting & social change : an …
136
(
2018
),
pp. 235-253
Persistent link: https://www.econbiz.de/10011961838
Saved in:
5
Play online, work better? : examining the spillover of active learning and transformational leadership
Xanthopoulou, Despoina
;
Papagiannidis, Savvas
- In:
Technological forecasting & social change : an …
79
(
2012
)
7
,
pp. 1328-1339
Persistent link: https://www.econbiz.de/10009667437
Saved in:
6
Art is long, innovation is short : lessons from the Renaissance and the digital age
Sapsed, Jonathan
;
Tschang, Feichin Ted
- In:
Technological forecasting & social change : an …
83
(
2014
),
pp. 127-141
Persistent link: https://www.econbiz.de/10010405615
Saved in:
7
Entanglements of creative agency and digital technology : a sociomaterial study of computer game development
Panourgias, Nikiforos S.
;
Nandhakumar, Joe
;
Scarbrough, …
- In:
Technological forecasting & social change : an …
83
(
2014
),
pp. 111-126
Persistent link: https://www.econbiz.de/10010405619
Saved in:
8
Orchestrating innovation with user communities in the creative industries
Parmentier, Guy
;
Mangematin, Vincent
- In:
Technological forecasting & social change : an …
83
(
2014
),
pp. 40-53
Persistent link: https://www.econbiz.de/10010405638
Saved in:
9
PowerPlay : exploring decision making behaviors in energy efficiency markets
Ruth, Matthias
;
Bernier, Clark
;
Meier, Alan
;
Laitner, …
- In:
Technological forecasting & social change : an …
74
(
2007
)
4
,
pp. 470-490
Persistent link: https://www.econbiz.de/10003493174
Saved in:
10
A framework for gamification in the metaverse era : how designers envision gameful experience
Thomas, Nibu John
;
Baral, Rupashree
;
Crocco, Oliver S.
; …
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014473024
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