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~isPartOf:"Technology and Innovation Management Working Paper"
~person:"Herstatt, Cornelius"
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Technology and Innovation Management Working Paper
Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
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Arbeitspapier , Nr. 27 (2004)
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Lead Market Factors for Global
Innovation
: Emerging Evidence from India
Tiwari, Rajnish
-
2014
Securing access to “lead markets” is generally regarded as a key driver for the increasing globalization of
innovation
… chance of uncertainty reduction for in the
innovation
process of firms. Lead markets are generally defined in terms of …
Persistent link: https://www.econbiz.de/10013068225
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Innovieren Für Preisbewusste Kunden : Analogieeinsatz Als Erfolgsfaktor in Schwellenländern (Innovating for Price-Sensitive Customers: Using Analogies as a Success Factor in Emergi...
Tiwari, Rajnish
-
2013
Persistent link: https://www.econbiz.de/10013073966
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