A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniques and tools have continuously evolved. In the...

The current research analysis consumers’ rights concerning personal data processing and confidentiality protection within the public communications sector as they are stated in the 2002/58/CE Directive of the European Parliament and Council from 12th of July 2002. The study objectives are: the...

Developing businesses in compliance with the principles of sustainability has been a tough challenge in our century. A planned, integrated and properly coordinated orientation towards environment protection, involvement in activities of society and local communities, supporting and streamlining...

The goal of the present paper is to evaluate the status of the protection of consumer right to information before the purchase from Romanian online stores. The perspective focuses on technical consumer goods. The research pursued two major objectives. The former consisted in analysing the...

In the context of the large number of Romanian economic graduates competing for a relatively small number of specialized positions, an increasingly dynamic environment that requires specialists and leaders with practical skills, internationalization and increasing competition among higher...

The last three decades of the 20th century were characterized by deep mutations of the West-European commerce. On the background of the convergence for the evolution tendencies of the economic field in the EU, there were common orientations in the structure of the distribution network. However...

As one of the instruments of the promotional mix, personal sales are related to the strategy and purposes of the promotional policy and directed to stimulating and enhancing of sales of offered goods and services. Making a deal is the main goal of personal sales. The purpose of this study is to...

Literature approaching the field of marketing deals with issues specific to the human resources competencies especially in the chapters regarding the organization of the marketing activity. The number of studies and the articles published in this area so far is, however, a rather low one. This...

For the organizations which are involved in tourism, efficiency is conditioned, among other determinants, by the coordination and harmonization of all participants’ efforts from the specific activities chain: tourism services suppliers, tour-operators, travel agencies and tourists themselves....

The SQAM services refer to standardization, quality insurance and conformity assessment, accreditation and metrology. The main instruments that ensure the free circulation of merchandise on the big European market are the European directives, harmonized standards, accreditation, conformity...