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Multiproduct Quality Competition: Fighting Brands and Product Line Pruning
Johnson, Justin P.; Myatt, David P. - In: The American economic review 93 (2003) 3, pp. 748-774
Persistent link: https://www.econbiz.de/10006821738
Cover Image
Multiproduct quality competition : fighting brands and product line pruning
Johnson, Justin P.; Myatt, David P. - In: The American economic review 93 (2003) 3, pp. 748-774
Persistent link: https://www.econbiz.de/10001778974
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On the Simple Economics of Advertising, Marketing, and Product Design
Johnson, Justin P.; Myatt, David P. - In: The American economic review 96 (2006) 3, pp. 756-784
Persistent link: https://www.econbiz.de/10007275448
Cover Image
On the simple economics of advertising, marketing, and product design
Johnson, Justin P.; Myatt, David P. - In: The American economic review 96 (2006) 3, pp. 756-784
Persistent link: https://www.econbiz.de/10003349278