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<Para ID="Par1">This paper extends a model by Deneckere et al. (J Ind Econ 40:147–156, <CitationRef CitationID="CR2">1992</CitationRef>) to a multi-regional framework. It is assumed that some consumers are loyal to their respective regional firms, while others prefer the nationwide firm’s product. A third type of consumers is sensitive to price. With...</citationref></para>
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