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Optimal quality scores in sponsored search auctions : full extraction of advertisers’ surplus
Yoon, Kiho - In: The B.E. journal of theoretical economics 10 (2010) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10009545024
Cover Image
Optimal quality scores in sponsored search auctions : full extraction of advertisers’ surplus
Yoon, Kiho - In: The B.E. journal of theoretical economics 10 (2010) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10010007656