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Developing brand personality scales : a literature review
Das, Gopal; Guin, Kalyan Kumar; Datta, Biplab - In: The IUP journal of brand management : IJBRM 9 (2012) 2, pp. 44-63
Persistent link: https://www.econbiz.de/10009577722
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An enquiry into selected marketing mix elements and their inpact on brand equity
Alex, N. Joji - In: The IUP journal of brand management : IJBRM 9 (2012) 2, pp. 29-43
Persistent link: https://www.econbiz.de/10009577728
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Consumer evaluations of product line brand extension
Joji Alex N. - In: The IUP journal of brand management : IJBRM 8 (2011) 1, pp. 22-35
Persistent link: https://www.econbiz.de/10009245005
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Effect of internal branding on brand supporting behaviors of employees regarding customer attraction in Islamic banking
Javanmard, Habibollah; Nia, Ensiyeh Nemati - In: The IUP journal of brand management : IJBRM 8 (2011) 4, pp. 35-46
Persistent link: https://www.econbiz.de/10009425880
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Measuring public sector oil marketing companies' brand awareness
Attri, Rekha; Urkude, Ashish Manohar; Pahwa, Manvinder S. - In: The IUP journal of brand management : IJBRM 8 (2011) 4, pp. 7-24
Persistent link: https://www.econbiz.de/10009425886
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Brand personality : finding compatibility between human personality and brand characteristics
Mathews, Jose - In: The IUP journal of brand management : IJBRM 12 (2015) 2, pp. 21-38
Persistent link: https://www.econbiz.de/10011300968
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Measuring customer-based brand equity through brand building blocks for durables
Kakati, Rinalini P.; Choudhury, Smitishikha - In: The IUP journal of brand management : IJBRM 10 (2013) 2, pp. 24-41
Persistent link: https://www.econbiz.de/10009772590
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Does emotional appeal work in advertising? : the rationality behind using emotional appeal to create favorable brand attitude
Panda, Tapan K.; Panda, Tapas K.; Mishra, Kamalesh - In: The IUP journal of brand management : IJBRM 10 (2013) 2, pp. 7-23
Persistent link: https://www.econbiz.de/10009772591
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The impact of comparative communication in advertisements on brand image : an exploratory Indian perspective
Mehta, Nikhil - In: The IUP journal of brand management : IJBRM 9 (2012) 4, pp. 6-30
Persistent link: https://www.econbiz.de/10009702532
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Brand portfolio prerogative : five challenges and research themes within brand portfolio management
Uggla, Henrik; Lashgari, Maryam - In: The IUP journal of brand management : IJBRM 9 (2012) 3, pp. 7-20
Persistent link: https://www.econbiz.de/10009659092