The value of postponing product differentiation until final distribution for manufacturers who market a family of product derivatives through multiple channels is examined. A model is developed of a supply chain that distributes many short‐lived products through different channels. Using the...

Purpose – This paper presents a method for estimating the macro‐economic cost of a firm‐level information system disruption within a supply chain. Design/methodology/approach – The authors combine field study estimates with a Leontief‐based input‐output model to estimate the...