Purpose – The purpose of this paper is to present a mathematical model that illustrates the trade‐offs between sustainability, demand, costs, and profit in a supply chain with a single supplier and a single manufacturer. Design/methodology/approach – It is assumed that a single product is...

Purpose – The purpose of this paper is to present an original model for the production-recycling-reuse of plastic beverage bottles. Design/methodology/approach – It is assumed that discarded two-liter plastic polyethylene terephthalate (PET) bottles are collected from the market. The bottles...