Stoughton, Neal M; Wong, Kit Pong; Zechner, Josef - In: The Journal of Business 74 (2001) 3, pp. 375-408
Given recent public attention paid to high-flying Internet IPOs such as Yahoo and Amazon.com, we explore a product market motive for going public. We develop a model where consumers discern product quality from the stock price. The model predicts that only better-quality firms will go public....