Showing 1 - 1 of 1
Purpose – The purpose of the paper is to provide a thorough analysis of the concepts of business intelligence (BI), knowledge management (KM) and analytical CRM (aCRM) and to establish a framework for integrating all the three to each other. The paper also seeks to establish a KM and aCRM...
Persistent link: https://www.econbiz.de/10015030383