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DEMAND EXPANSION AND ELASTICITY IMPROVEMENT AS COMPLEMENTARY MARKETING GOALS
HALMENSCHLAGER, CHRISTINE
;
MANTOVANI, ANDREA
;
TROEGE, …
- In:
The Manchester School
79
(
2011
)
1
,
pp. 145-159
Persistent link: https://www.econbiz.de/10008770223
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Demand expansion and elasticity improvement as complementary marketing goals
Halmenschlager, Christine
;
Mantovani, Andrea
;
Tröge, …
- In:
The Manchester School
79
(
2011
)
1
,
pp. 145-158
Persistent link: https://www.econbiz.de/10009129769
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