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Using Market Segmentation Approaches to Understand the Green Consumer
Devinney, Timothy M. - In: The Oxford handbook of business and the natural environment. 2012
Persistent link: https://www.econbiz.de/10012885302
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Using market segmentation approaches to understand the green consumer
Devinney, Timothy Michael - In: The Oxford handbook of business and the natural environment, (pp. 384-402). 2012
Persistent link: https://www.econbiz.de/10009387474