The present study is believed to be the first to apply the VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) methodology to perform a benchmarking analysis in the hotel industry. This study used VIKOR to measure the performance of 26 international hotels to identify the benchmarking...

Customer loyalty has been suggested as the most important indicator of a firm's advantageous position relative to competitors. The effect of service quality on customer loyalty has been empirically proven in a variety of industries. For industries such as grocery wholesalers whose offerings seem...