The travel industry is currently experiencing a major transition as distribution channels change in response to developments in information technology. This study investigated whether online travel agents (OTAs) can offer air tickets with different prices given the lower search costs made...

This study applies Beatty and Elizabeth Ferrell's impulse buying model to investigate consumers' buying impulses after receiving digital media promotions for limited-time-only sale for services. The influences of consumers' positive affect and impulse buying tendency on their felt urge to buy...

This research focuses on evaluating the criteria used to select suppliers of fresh fruit and vegetables in the supermarket retail chains in Taiwan via direct purchasing. The research sample consisted of procurement managers from supermarket retailers. Interviews with these managers were...