Purpose – Education is becoming much more of a “product” with varying customers and stakeholders. There are huge pressures to become more accountable and responsive to customer needs, and educational institutions need to become more efficient, effective and customer‐centric. Quality is...

Purpose – The Indian higher educational system is one of the largest in the world. Besides, the growth of students and universities, the range of disciplines and universities in professional and vocational education has greatly increased. With the sudden immense growth of the educational...

Purpose – This paper aims to address the issue of sustainability of excellence in today's turbulent environment and evaluates the effectiveness (to achieve objectives) of quality strategy in a DAP‐winning company. Design/methodology/approach – A face‐to‐face interview and a literature...