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Purpose The study aims to provide a detailed definition of Destination Cultural Reputation while also exploring its impact on tourist satisfaction through an investigation of the dynamics between these two elements. Additionally, the potential moderating role of on-site engagement in sustainable...
Persistent link: https://www.econbiz.de/10015356659
Purpose: The purpose of this paper is to present an empirical study which examines the relationships among design-driven innovation, quality and customer value in manufacturing companies. Design/methodology/approach: A research project was carried out in 193 Italian manufacturing companies,...
Persistent link: https://www.econbiz.de/10012188542
Purpose: The purpose of the paper is to investigate the marketing and communication activities carried out by small management consulting firms and how they relate to customers. Design/methodology/approach: After the framing of the literature on the subject, the study is based on the results of...
Persistent link: https://www.econbiz.de/10012280223
Purpose: The purpose of the study is to assess whether a relationship exists between corporate social responsibility (CSR) engagement and tour operators' performances. Design/methodology/approach: A web survey was submitted to tour operators worldwide. A large sample of tour operators from...
Persistent link: https://www.econbiz.de/10012813158