Total quality (TQ) is likely to fail or run out of steam 18‐24 months into the endeavour and this cycle is likely to repeat itself as the programme progresses. Discusses why this occurs and describes a methodology of resuscitating the total quality management (TQM) programme. This involves, in...

Companies which seem to have succeeded in complementing TQ programmes over time appear to be those which have acquired the capability to change direction frequently. Argues that the choice managers make about which direction they take depends on the particular mindset they use. Describes...