Purpose – The objective of this research is to introduce and describe a conceptual framework of business ethics in TQM. Design/methodology/approach – In order to highlight the concepts proffered, a case study in the Swedish retail industry was conducted. The data that underpin the case...

Purpose – The objective of this research is to develop and describe a conceptual framework of corporate ethics in total quality management (TQM). Design/methodology/approach – The research is based on a summarised in‐depth and longitudinal case illustration. The summarised case describes...