The first thematic workshop on «Strategic Importance of Tourism as a Part of an Integrated Development Strategy of Countries and Places» showed that strategic importance of tourism varies according to its economic weight and political actuality. In many countries the economic importance of...

Among the various factors influencing tourists to visit an overseas country is that of promotion/marketing activity by tourism operators and government tourist commissions in the destination country. The effects of tourism promotion have not previously been subjected to rigorous economic...