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~isPartOf:"The challenge of BRIC multinationals"
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Multinationales Unternehmen
4
Transnational corporation
4
BRICS countries
2
BRICS-Staaten
2
Brasilien
2
Brazil
2
Cosmetics industry
2
Emerging economies
2
International management
2
International market entry
2
Internationaler Markteintritt
2
Internationales Management
2
Kosmetikindustrie
2
Schwellenländer
2
1982-2013
1
Canada
1
EU countries
1
EU-Staaten
1
Europa
1
Europe
1
Großbritannien
1
Kanada
1
Natura Cosméticos S.A.
1
SWOT analysis
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SWOT-Analyse
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English
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Carneiro, Jorge
3
Gonzalez-Perez, Maria Alejandra
3
Carneiro, Jorge Manoel Teixeira
2
Dornelas, Bettysa
2
Esteves, Felipe
2
Tulder, Rob Van
1
Tulder, Rob van
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Verbeke, Alain
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van Tulder, Rob
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The challenge of BRIC multinationals
Journal of business research : JBR
14
Journal of Business Research
6
La revue de l'énergie
6
Multinational Business Review
3
International business review : the official journal of the European International Business Academy
2
Multinational enterprises, markets and institutional diversity
2
Progress in international business research
2
The multiple dimensions of institutional complexity in international business research
2
Climatic Change
1
Emerald insight
1
European business review
1
International Journal of Retail & Distribution Management
1
International business in a VUCA world : the changing role of states and firms
1
Journal of Business & Industrial Marketing
1
Journal of Small Business and Enterprise Development
1
Journal of international entrepreneurship
1
Journal of international management
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Long range planning : LRP ; international journal of strategic management
1
Management Decision
1
Management decision : MD
1
Multinational Business Review Ser.
1
The Oxford handbook of management in emerging markets
1
The future of global organizing
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Natura - the international expansion of Brazilian cosmetics leader Natura : in search of a European scent
Dornelas, Bettysa
;
Esteves, Felipe
;
Carneiro, Jorge …
- In:
The challenge of BRIC multinationals
,
(pp. 317-347)
.
2017
Persistent link: https://www.econbiz.de/10011583731
Saved in:
2
Introduction to this volume : what makes BRIC multinationals special?
Tulder, Rob van
;
Carneiro, Jorge Manoel Teixeira
; …
- In:
The challenge of BRIC multinationals
,
(pp. 41-57)
.
2017
Persistent link: https://www.econbiz.de/10011583714
Saved in:
3
Case B Natura – The International Expansion of Brazilian Cosmetics Leader Natura: In Search of a European Scent
Dornelas, Bettysa
;
Esteves, Felipe
;
Carneiro, Jorge
- In:
The challenge of BRIC multinationals
,
(pp. 317-347)
.
2016
Purpose The purpose of this chapter is to offer instructors and students a real managerial dilemma faced by a large Brazilian company in the cosmetics industry as it ventures into the European arena after successful expansion in Latin America. Methodology/approach This is a teaching case for use...
Persistent link: https://www.econbiz.de/10015364951
Saved in:
4
Chapter 3 Introduction to This Volume: What Makes BRIC Multinationals Special?
van Tulder, Rob
;
Carneiro, Jorge
;
Gonzalez-Perez, Maria …
- In:
The challenge of BRIC multinationals
,
(pp. 41-57)
.
2016
Persistent link: https://www.econbiz.de/10015364958
Saved in:
5
Prelims
Tulder, Rob Van
(
ed.
);
Verbeke, Alain
(
ed.
); …
- In:
The challenge of BRIC multinationals
,
(pp. i-xxiii)
.
2016
Persistent link: https://www.econbiz.de/10015364961
Saved in:
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