Kuratko, Donald F.; Brown, Travis J.; Wadell, Marcus - In: The challenges of ethics and entrepreneurship in the …, (pp. 17-38). 2015
In e-commerce, consumers have begun to rely on the opinions of fellow consumers who posted through online consumer reviews to a reputation management system. An ethical concern has arisen in the use and abuse of these new systems. We examine the underlying ethical issues that entrepreneurs are...
