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~isPartOf:"The handbook of communication engagement"
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The handbook of communication engagement
The journal of media economics
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Journal of Media Economics
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Journal of media business studies
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JMM : the international journal on media management
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International journal on media management : JMM
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European Management Journal
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European management journal : publ. twice a year for the Scottish Business School
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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Journal of marketing communications
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LEA's communication series
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Medienwirtschaft : MW ; Zeitschrift für Medienmanagement und Medienökonomie ; Buch, Zeitung, Zeitschrift, Radio, Fernsehen, Online
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Asia Pacific journal of marketing and logistics
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Economic impacts of the 1996 Telecommunications Act
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Handbook of social media management : value chain and business models in changing media markets
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IU Discussion Papers - Marketing & Kommunikation
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IU discussion papers - Marketing & Kommunikation
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Innovation der Persuasion : die Qualität der Werbe- und Markenkommunikation in neuen Medienwelten
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International journal of marketing : IJM ; formerly Der Markt
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International journal of sports marketing & sponsorship
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Journal of consumer marketing
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Routledge Communication Ser.
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Telecommunications Policy
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Emotional engagement in a new marketing communication environment
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
The handbook of communication engagement
,
(pp. 421-437)
.
2018
Persistent link: https://www.econbiz.de/10011871824
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