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Do brand extensions affect consumer attitude : an empirical experience-with reference to Pakistani consumers
Abideen, Zain-ul; Latif, Abdul - In: The journal of applied business research 27 (2011) 2, pp. 19-36
Persistent link: https://www.econbiz.de/10009881666
Cover Image
Do brand extensions affect consumer attitude : an empirical experience-with reference to Pakistani consumers
Abideen, Zain-ul; Latif, Abdul - In: The journal of applied business research 27 (2011) 2, pp. 19-36
Persistent link: https://www.econbiz.de/10008988884