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Measuring customer attitudes toward single vs. hybrid retail formats : impact of gender and brand name familiarity
Cho, Yoon C. - In: The journal of applied business research 23 (2007) 4, pp. 79-92
Persistent link: https://www.econbiz.de/10009881456
Cover Image
Measuring customer attitudes toward single vs. hybrid retail formats : impact of gender and brand name familiarity
Cho, Yoon C. - In: The journal of applied business research 23 (2007) 4, pp. 79-92
Persistent link: https://www.econbiz.de/10003631937
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Assessing country-of-origin effects : the impact of an international event
Cho, Yoon C.; Ha, Joseph - In: The journal of applied business research 21 (2005) 3, pp. 47-60
Persistent link: https://www.econbiz.de/10009881369
Cover Image
Assessing country-of-origin effects : the impact of an international event
Cho, Yoon C.; Ha, Joseph - In: The journal of applied business research 21 (2005) 3, pp. 47-60
Persistent link: https://www.econbiz.de/10003101937