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~isPartOf:"The journal of applied business research"
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The journal of applied business research
Journal of business research : JBR
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European journal of marketing : EJM
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International journal of bank marketing
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International journal of e-business research : an official publication of the Information Resources Management Association
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The effect of promotion type and benefit congruency on brand image
Montaner, Teresa
;
Pina, José-Miguel
- In:
The journal of applied business research
24
(
2008
)
3
,
pp. 15-28
Persistent link: https://www.econbiz.de/10009881499
Saved in:
2
The effect of promotion type and benefit congruency on brand image
Montaner, Teresa
;
Pina, José-Miguel
- In:
The journal of applied business research
24
(
2008
)
3
,
pp. 15-28
Persistent link: https://www.econbiz.de/10003750759
Saved in:
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