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Customized online promotions : moderating effect of promotion type on deal value, perceived fairness, and purchase intent
Chatterjee, Patrali; McGinnis, John - In: The journal of applied business research 26 (2010) 4, pp. 13-19
Persistent link: https://www.econbiz.de/10009881618
Cover Image
Customized online promotions : moderating effect of promotion type on deal value, perceived fairness, and purchase intent
Chatterjee, Patrali; McGinnis, John - In: The journal of applied business research 26 (2010) 4, pp. 13-19
Persistent link: https://www.econbiz.de/10003997567