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The application of Neyman-Pearson methodology to the estimation of web advertising viewers
Boronico, Jess S.
;
Christensen, Edward W.
- In:
The journal of applied business research
20
(
2004
)
2
,
pp. 45-50
Persistent link: https://www.econbiz.de/10009881321
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The application of Neyman-Pearson methodology to the estimation of web advertising viewers
Boronico, Jess S.
;
Christensen, Edward W.
- In:
The journal of applied business research
20
(
2004
)
2
,
pp. 45-50
Persistent link: https://www.econbiz.de/10002013590
Saved in:
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