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Nature of brand love : examining its variable effect on engagement and well-being
Junaid, Muhammad
;
Hussain, Khalid
;
Basit, Abdul
;
Hou, Fujun
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 284-299
Persistent link: https://www.econbiz.de/10012298791
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