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Exploring the role of online consumer empowerment in reputation building : research questions hypotheses
Siano, Alfonso; Vollero, Agostino; Palazzo, Maria - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10009373375
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony; Stavros, Constantino; Dobele, Angela R. - In: The journal of brand management : an international journal 26 (2019) 3, pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
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The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy; Perry, Patsy; Gadzinski, Gregory - In: The journal of brand management : an international journal 26 (2019) 4, pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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Contextualising social capital in online brand communities
Meek, Stephanie; Ogilvie, Madeleine; Lambert, Claire; … - In: The journal of brand management : an international journal 26 (2019) 4, pp. 426-444
Persistent link: https://www.econbiz.de/10012060146
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Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus; Muqaddam, Aziz - In: The journal of brand management : an international journal 26 (2019) 5, pp. 522-537
Persistent link: https://www.econbiz.de/10012060158
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Identifying the antecedents of posts' popularity on Facebook Fan Pages
Banerjee, Snehasish; Chua, Alton Y. K. - In: The journal of brand management : an international journal 26 (2019) 6, pp. 621-633
Persistent link: https://www.econbiz.de/10012120861
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Brand-brand relational moments
Ramadan, Zahy B. - In: The journal of brand management : an international journal 26 (2019) 6, pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
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Fit for life : a content analysis of fitness tracker brands use of Facebook in social media marketing
Pinto, Mary Beth; Yagnik, Arpan - In: The journal of brand management : an international journal 24 (2017) 1, pp. 49-67
Persistent link: https://www.econbiz.de/10011704262
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Popularity of digital products in online social tagging systems
Zhang, Jurui; Liu, Raymond - In: The journal of brand management : an international journal 24 (2017) 1, pp. 105-127
Persistent link: https://www.econbiz.de/10011704270