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~isPartOf:"The journal of brand management : an international journal"
~subject:"Marketingmanagement"
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Marketingmanagement
Consumer behaviour
347
Konsumentenverhalten
347
Brand management
267
Markenführung
267
Brand image
212
Markenimage
212
Brand
185
Markenartikel
183
Beziehungsmarketing
77
Relationship marketing
77
Luxury goods
48
Luxusgüter
48
Social Web
36
Social web
36
Emotion
33
Internet marketing
27
Online-Marketing
27
Advertising effects
25
Werbewirkung
25
Brand loyalty
24
Marketing management
23
Corporate Social Responsibility
20
Corporate social responsibility
20
Personality psychology
20
Persönlichkeitspsychologie
20
Brand extension
19
Markentransfer
19
Markentreue
19
China
17
Customer satisfaction
15
Kundenzufriedenheit
15
Measurement
15
Corporate reputation
14
Firmenimage
14
Messung
14
Product counterfeiting
12
Produktpiraterie
12
Viral marketing
12
Virales Marketing
12
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23
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Abratt, Russell
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Balmer, John M. T.
1
Batt, Verena
1
Baumann, Chris
1
Baxter, Stacey M.
1
Bruhn, Manfred
1
Chhikara, Ritu
1
De Gregorio, Federico
1
Demetriou, Marlen
1
Disterheft, Aneta
1
Eshghi, Abdolreza
1
Felix, Reto
1
Fine, Amanda C.
1
Gaczek, Piotr
1
Gadzinski, Gregory
1
Garczarek-Bąk, Urszula
1
Garg, Ruchi
1
Gengler, Charles E.
1
Ghose, Sanjoy
1
Giovanis, Apostolos N.
1
Gray, David
1
Haase, Janina
1
Hawkins, Matthew A.
1
Heiman, Amir
1
Hennigs, Nadine
1
Hirvonen, Saku
1
Holehonnur, Abhijith
1
Holzer, Matthias
1
Hopkins, Christopher D.
1
Ilicic, Jasmina
1
Johnson, Lester W.
1
Jun, Sung Youl
1
Kataria, Aakanksha
1
Kim, Kyung Ho
1
Kleyn, Nicola
1
Kulczynski, Alicia
1
Labenz, Franziska
1
Laukkanen, Tommi
1
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The journal of brand management : an international journal
Journal of business research : JBR
115
SpringerLink / Bücher
82
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of retailing and consumer services
47
European journal of marketing : EJM
44
Journal of marketing communications
42
Journal of marketing management : MM
42
Journal of marketing
41
Europäische Hochschulschriften / 5
34
Lehrbuch
33
Journal of strategic marketing
32
Journal of the Academy of Marketing Science
31
Springer eBook Collection
29
The journal of business & industrial marketing
29
Marketing intelligence & planning
28
The journal of product & brand management
28
Gabler Edition Wissenschaft
24
Journal of Islamic marketing : JIMA
24
Asia Pacific journal of marketing and logistics
23
Business horizons
22
Springer eBook Collection / Business and Economics
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Psychology & marketing
20
Cogent business & management
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of retailing
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Marketing theory
18
The journal of consumer marketing
18
Journal of business-to-business marketing
17
International journal of advertising : the review of marketing communications
16
International journal of internet marketing and advertising : IJIMA
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of wine business research : IJWBR
15
The marketing review
15
AMS review : official publication of the Academy of Marketing Science
14
McGraw-Hill/Irwin series in marketing
14
Journal of business ethics : JOBE
13
Marketing letters : a journal of research in marketing
13
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ECONIS (ZBW)
23
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1
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
Corporate brands and corporate
marketing
: emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
3
Marketing
strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
4
Keeping it real : examining the influence of co-branding authenticity in cause-related
marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
5
The implications of digital
marketing
on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
6
Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
Saved in:
7
Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz
;
Veiga, Ricardo Teixeira
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
Saved in:
8
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
Saved in:
9
Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
Saved in:
10
Planning pre-launch positioning : segmentation via willingness-to-pay and means-end brand differentiators
Gengler, Charles E.
;
Mulvey, Michael S.
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011708551
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