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~isPartOf:"The journal of brand management : an international journal"
~subject:"Unternehmenskultur"
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Unternehmenskultur
Corporate culture
38
Brand management
27
Markenführung
27
Corporate reputation
26
Firmenimage
26
Brand architecture
14
Markenarchitektur
14
Brand image
8
Markenimage
8
Marketing management
7
Marketingmanagement
7
Corporate Social Responsibility
5
Corporate social responsibility
5
Cultural heritage
4
Human Resource Management
4
Kulturgüter
4
Personalmanagement
4
corporate brand management
4
Brand
3
HR marketing
3
Markenartikel
3
Personalmarketing
3
Public relations
3
Schweden
3
Stakeholder
3
Sweden
3
brand orientation
3
corporate brand
3
corporate marketing
3
Öffentlichkeitsarbeit
3
Consumer behaviour
2
Corporate branding
2
Corporate identity
2
Dienstleistungsmarketing
2
Economics department
2
Führungsstil
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Großbritannien
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Konsumentenverhalten
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English
38
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Balmer, John M. T.
7
Abratt, Russell
2
Burghausen, Mario
2
Urde, Mats
2
Abimbola, Temi
1
Aula, Hanna-Mari
1
Balmer, John M.T.
1
Bargenda, Angela
1
Brexendorf, Tim O.
1
Burmann, Christoph
1
Burt, Steve
1
Carvalho, Leonor Vacas de
1
Costa, Patricio
1
Davies, Mark A. P.
1
El-Amir, Ayman
1
Erjansola, Ari-Matti
1
Ford, Becky R.
1
Freeman, Susan
1
Gapp, Rod
1
Greyser, Stephen A.
1
Harris, Patrick
1
Hart, David
1
Hillenbrand, Carola
1
Hulberg, Jon
1
Jones, Richard
1
Karlsson, Ted
1
Keller, Kevin Lane
1
Kernstock, Joachim
1
Khanyapuss Punjaisri
1
Kilic, Ozcan
1
Kleyn, Nicola
1
Kumar, Deepak S.
1
Lencastre, Paulo de
1
Lipponen, Jukka
1
Machado, Joana César
1
Mavondo, Felix
1
McLeay, Fraser
1
Melewar, T. C.
1
Merrilees, Bill
1
Miller, Darryl W.
1
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The journal of brand management : an international journal
Journal of business ethics : JOBE
212
SpringerLink / Bücher
167
Journal of business research : JBR
130
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
104
Springer eBook Collection
82
Harvard-Business-Manager : das Wissen der Besten
78
Harvard business review : HBR
74
The international journal of human resource management
68
Journal of organizational change management
56
Human relations
53
Corporate communications : an international journal
51
Business horizons
48
Journal of management inquiry
48
Europäische Hochschulschriften / 5
47
International journal of hospitality management
44
Cogent business & management
41
Journal of knowledge management
40
European journal of international management : EJIM
39
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
39
International journal of organizational analysis
38
Leadership & organization development journal
37
Journal of East European management studies : JEEMS
36
Management communication quarterly : an international journal
36
Group & organization management : an international journal
35
Journal of health organization and management
35
Scandinavian journal of management
35
Academy of Management journal : AMJ
34
Global business and organizational excellence : a review of research & best practices
34
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
The journal of management development
32
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
32
Human resource management
31
Journal of world business : JWB
31
The handbook of organizational culture and climate
30
Corporate reputation review : an international journal
29
International business review : the official journal of the European International Business Academy
29
Journal of management & organization : JMO
29
Management decision : MD
29
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ECONIS (ZBW)
38
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1
Using internal marketing to ignite the corporate brand : the case of the UK retail bank industry
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10003458928
Saved in:
2
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
3
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
4
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
5
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
6
Introducing organisational heritage : linking corporate heritage, organisational identity and organisational memory
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 385-411
Persistent link: https://www.econbiz.de/10011350097
Saved in:
7
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
8
Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
Saved in:
9
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
10
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
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