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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
347
Konsumentenverhalten
347
Brand management
267
Markenführung
267
Brand image
212
Markenimage
212
Brand
185
Markenartikel
183
Beziehungsmarketing
77
Relationship marketing
77
Luxury goods
48
Luxusgüter
48
Social Web
36
Social web
36
Emotion
33
Internet marketing
27
Online-Marketing
27
Advertising effects
25
Werbewirkung
25
Brand loyalty
24
Marketing management
23
Marketingmanagement
23
Corporate Social Responsibility
20
Corporate social responsibility
20
Personality psychology
20
Persönlichkeitspsychologie
20
Brand extension
19
Markentransfer
19
Markentreue
19
China
17
Customer satisfaction
15
Kundenzufriedenheit
15
Measurement
15
Corporate reputation
14
Firmenimage
14
Messung
14
Product counterfeiting
12
Produktpiraterie
12
Viral marketing
12
Virales Marketing
12
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350
Aufsatz in Zeitschrift
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Collection of articles of several authors
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Sammelwerk
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Conference paper
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English
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Johnson, Lester W.
5
Abratt, Russell
4
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Balmer, John M. T.
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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Global Brand Conference <11., 2016, Bradford>
1
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The journal of brand management : an international journal
Journal of business research : JBR
2,025
Journal of retailing and consumer services
1,939
International journal of consumer studies
771
International journal of hospitality management
727
SpringerLink / Bücher
698
Psychology & marketing
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
508
Journal of Food Distribution Research
485
Working paper / National Bureau of Economic Research, Inc.
446
European journal of marketing : EJM
420
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
404
NBER Working Paper
387
Management science : journal of the Institute for Operations Research and the Management Sciences
377
Journal of marketing management : MM
370
Journal of marketing research : JMR
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing
337
Journal of travel and tourism marketing
326
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
323
Amber Waves
320
Journal of international consumer marketing
316
Journal of the Academy of Marketing Science
316
Journal of retailing
310
Marketing letters : a journal of research in marketing
308
Journal of marketing communications
306
Tourism management : research, policies, practice
302
Journal of Agricultural and Applied Economics
298
Cogent business & management
296
International journal of retail & distribution management
293
Journal of business ethics : JOBE
291
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
290
The journal of consumer marketing
290
Journal of fashion marketing and management
288
Journal of consumer behaviour : an international research review
286
2013 Annual Meeting, August 4-6, 2013, Washington, D.C.
280
Marketing intelligence & planning
280
The international review of retail, distribution and consumer research
274
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ECONIS (ZBW)
350
USB Cologne (EcoSocSci)
2
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1
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
The role of storytelling in the creation of brand love : the PANDORA case
Dias, Patrícia
;
Cavalheiro, Rita
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10013170505
Saved in:
3
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
4
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
5
Corporate brands and corporate
marketing
: emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
6
Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation
Priporas, Constantinos-Vasilios
;
Kamenidou, Irene
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 264-273
Persistent link: https://www.econbiz.de/10008905667
Saved in:
7
Special issue: Corporate
marketing
and the branding of the organisation
Powell, Shaun
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003541526
Saved in:
8
Special issue: Corporate
marketing
and the branding of the organisation
Powell, Shaun
(
contributor
)
- In:
The journal of brand management : an international journal
15.2007/08,1
(
2007
)
Persistent link: https://www.econbiz.de/10004927679
Saved in:
9
Special issue: Brand management and the customer experience
Ryder, Ian
(
contributor
)
- In:
The journal of brand management : an international journal
15.2007/08,2
(
2007
)
Persistent link: https://www.econbiz.de/10004927731
Saved in:
10
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
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