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Channel contract behavior : the role of risk attitudes, risk perceptions, and channel members' market structures
Pennings, Joost M. E.; Wansink, Brian - In: The journal of business : B 77 (2004) 4, pp. 697-723
Persistent link: https://www.econbiz.de/10002617843
Cover Image
Channel Contract Behavior: The Role of Risk Attitudes, Risk Perceptions, And Channel Members' Market Structures
Pennings, Joost M.E.; Wansink, Brian - In: The journal of business : B 77 (2004) 4, pp. 697-724
Persistent link: https://www.econbiz.de/10006021797