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Consumer reactions to corporate social responsibility brands : the role of face concern
Wan, Lisa C.; Poon, Patrick; Yu, Chunling - In: The journal of consumer marketing 33 (2016) 1, pp. 52-60
Persistent link: https://www.econbiz.de/10011472881
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Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan; Poon, Patrick; Zhang, Wenxuan - In: The journal of consumer marketing 34 (2017) 3, pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
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Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung; Chan, Kara - In: The journal of consumer marketing 31 (2014) 3, pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
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Attitudes of migrants towards foreign-made products : an exploratory study of migrants in Australia
Poon, Patrick; Evangelista, Felicitas; Albaum, Gerald - In: The journal of consumer marketing 27 (2010) 1, pp. 35-42
Persistent link: https://www.econbiz.de/10003942084
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How Chinese adolescent girls perceive gender roles : a psychographic study
Chan, Kara; Ng, Yu Leung - In: The journal of consumer marketing 30 (2013) 1, pp. 50-61
Persistent link: https://www.econbiz.de/10009722350