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~isPartOf:"The journal of media economics"
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The journal of media economics
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Network programming and off-network syndication profits : strategic links and implications for television policy
Wildman, Steven S.
- In:
The journal of media economics
8
(
1995
)
2
,
pp. 27-48
Persistent link: https://www.econbiz.de/10001186537
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Repositioning the journal of media economics : a brief note from the editors
Bauer, Johannes M.
;
Lacy, Stephen
;
Wildman, Steven S.
- In:
The journal of media economics
19
(
2006
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10003283939
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A deeper look at the economics of advertiser support for television : the implications of consumption-differentiate viewers and ad addressability
Kim, Eun-mee
;
Wildman, Steven S.
- In:
The journal of media economics
19
(
2006
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10003283970
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