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~isPartOf:"The journal of product & brand management"
~person:"Grewal, Dhruv"
~person:"Sharma, Piyush"
~type_genre:"Article in journal"
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THE SElKATSUSHA AND THE FIGHT...
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Grewal, Dhruv
Sharma, Piyush
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The journal of product & brand management
Journal of retailing
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Journal of business research : JBR
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Editorial: Pricing in the modern world : the role of price-related and non-price related cues
Grewal, Dhruv
;
Roggeveen, Anne
;
Nordfält, Jens
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 397-400
Persistent link: https://www.econbiz.de/10010429355
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2
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
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