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Understanding a Two‐Sided Coin: Antecedents and Consequences of a Decomposed Product Advantage
Rijsdijk, Serge A.; Langerak, Fred; Jan Hultink, Erik - In: The journal of product innovation management : an … 28 (2011) 1, pp. 33-48
Persistent link: https://www.econbiz.de/10008769511
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The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance
Langerak, Fred; Hultink, Erik Jan; Robben, Henry S.J. - In: The journal of product innovation management : an … 21 (2004) 2, pp. 79-94
Persistent link: https://www.econbiz.de/10006248535
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Launch decisions and competitive reactions: an exploratory market signaling study
Hultink, Erik Jan; Langerak, Fred - In: The journal of product innovation management : an … 19 (2002) 3, pp. 199-212
Persistent link: https://www.econbiz.de/10006266481
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The Impact of Product Innovativeness on the Link between Development Speed and New Product Profitability link rid="fn1">*
Langerak, Fred; Jan Hultink, Erik - In: The journal of product innovation management : an … 23 (2006) 3, pp. 203-214
Persistent link: https://www.econbiz.de/10007225030