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~isPartOf:"The journal of product innovation management : an internat. publication of the Product Development & Management Association"
~person:"Rudy, Moenaert"
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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The impact of new product launch strategies on competitive reaction in industrial markets
Debruyne, Marion
;
Rudy, Moenaert
;
Griffin, Abbie
;
Hart, …
- In:
The journal of product innovation management : an …
19
(
2002
)
2
,
pp. 159-170
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