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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~type_genre:"Collection of articles of several authors"
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Special issue on branding and new product development
Hultink, Erik J.
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2010
Persistent link: https://www.econbiz.de/10003937122
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