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Internal Marketing and Customer Roger Driven Wavefronts
Brooks, F.; Lings, Ian N.; Botschen, Martina A. - In: The service industries journal 19 (1999) 4, pp. 49-67
Persistent link: https://www.econbiz.de/10006292050
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Predicting and Explaining Responses to Consumer Environments: An Empirical Test and Theoretical Extension of the Behavioural Perspective Model
Foxall, Gordon R.; Greenley, Gordon E. - In: The service industries journal 20 (2000) 2, pp. 39-63
Persistent link: https://www.econbiz.de/10006287321
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An empirical overview of marketing by retailing organisations
Greenley, Gordon E. - In: The service industries journal 8 (1988) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10001050881