Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The service industries journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What does brand mean? : histor...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Bank marketing
1
Bankmarketing
1
Financial services
1
Finanzdienstleistung
1
USA
1
United States
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Stern, Barbara B.
2
Gould, Stephen J.
1
Solomon, Michael R.
1
Stinerock, Robert
1
Tewari, Sonia
1
Published in...
All
The service industries journal
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of advertising research
3
Psychology & marketing
3
European Journal of Marketing
2
European journal of marketing : EJM
2
Advertising, promotion, and new media
1
International Journal of Bank Marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Advertising Research
1
Journal of Consumer Marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sex-Typed Service Images: An Empirical Investigation of Self-Service Variables
Stern, Barbara B.
;
Gould, Stephen J.
;
Tewari, Sonia
- In:
The service industries journal
13
(
1993
)
3
,
pp. 74-96
Persistent link: https://www.econbiz.de/10006358156
Saved in:
2
Surrogate money managers in the 1990s : marketing strategy for financial services retailers
Stern, Barbara B.
- In:
The service industries journal
12
(
1992
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10001122060
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
